1. Transaction Commission
A standard percentage take-rate applied to all gross merchandise value (GMV) processed through our marketplace. This aligns our success directly with merchant growth.
Our Business Model
A scalable, capital-efficient hyperlocal marketplace model built on mutual growth, technology enablement, and sustainable unit economics.
How FirstMartt Creates and Captures Value
We align interest across all stakeholders: merchants increase turnover, consumers save time, couriers find flexible work, and the platform grows on commission and value-added SaaS.
2. Merchant SaaS Subscriptions
Optional monthly subscription tiers giving sellers access to premium digital tools, advanced localized neighborhood analytics, automated catalog creation, and direct marketing engines.
3. Hyperlocal Logistics Fee
Logistics fulfillment fees for on-demand deliveries. We optimize last-mile routing using delivery partners, capturing margins on local dispatch convenience.
4. Neighborhood Advertising
In-app promoted search listings, banner slots, and localized discount campaigns that enable merchants to stand out and attract customers within their immediate zone.
Capital-Efficient Scaling
By leveraging existing local retail inventory, we do not require massive capital investments for warehouse infrastructure, physical stock, or dark stores. This dramatically improves payback periods and allows FirstMartt to scale quickly across cities while maintaining positive unit economics.
Key Economic Drivers
- ✓High Merchant Retention: Driven by low commission costs and direct digital integration.
- ✓Dense Logistics Zone: Short order-to-delivery radius improves logistics margin.
- ✓Multiple Expansion Verticals: From pharmacy to local apparel, sports, and groceries.
Partner with FirstMartt
Join us in building India's hyperlocal commerce future. Connect with our team for investment, partnerships, or careers.